Good morning, everyone!
So we understand the world is currently ending, and that can be a super stressful way to start the week.
But like, let’s think about how we could use this to our advantage! People are on their phones more than ever these days, searching for the latest hashtag that will tell them which tampons to boycott and what app is on the right side of history. How could we enter that conversation?
Thought starters for social posts:
America might be over, but our Spring collection is only just beginning.
Get yourself retweeted (wearing our brand new Protest Pant!)
When everything goes up in flames, make sure you look smokin’.
We totally get that you’re feeling anxious and losing sleep and like don’t even know what to do bc the world is a tragic mess rn but the thing is — the slip dress! You guys it’s so cute. It’s great for layering, whether you wear a graphic tee underneath or a slouchy sweater over it for that thrown-together, oh-so-effortless blogger look!
Gina, we know you asked about having fashion lover, wifey, and mama to two littles, @BombshellBecca wear our Spring line to the next protest, but she said, and I quote, “These pants don’t make my butt cheeks pop,” so we might have to move on from that. But it’s okay guys, this is where your creativity comes in! You’ve. Got. This.
Even though like you can barely string two sentences together because you have End of The World A.D.D. and you are texting friends about how you could do something that matters, and anytime you look at your phone there’s another horrifying news story, and every day you wake up it is not in fact a bad dream, and every joke you want to tell now feels petty — no — irresponsible, and how will you ever think about or write about anything else? And how, could you somehow fashion a time machine and maybe kidnap a few people for the sake of the greater good?
It’s a lot, but we know you’ll power through. Know why? Because we are women. And when we march for unity, only half of us are able to find some reason why it was actually a hugely controversial, terribly destructive, anti-feminine idea.
Now let’s sell some handbags!